UNDERCOVER BOSS “White Castle” Episode 4 Preview

Watch a sneak peek of the new episode of UNDERCOVER BOSS “White Castle” Episode 4 which airs Sunday, Feb. 28 (9:00-10:00 PM, ET/PT) on the CBS Television Network.
Episode Synopsis: UNDERCOVER BOSS “White Castle” Episode 4 – Dave Rife, the owner of White Castle, goes undercover in his own company where he accidentally ruins thousands of hamburger buns after mishandling equipment in one of his bakeries, and also discovers low morale among his employees at a local factory, on UNDERCOVER BOSS, Sunday, Feb. 28 (9:00-10:00 PM, ET/PT) on the CBS Television Network.

Read more: UNDERCOVER BOSS “White Castle” Episode 4 (David Rife – CEO) | Daemon’s TV

Undercover Celebrity Boss

The SNL clip about Undercover Boss:

VIDEO: WHITE CASTLE OWNER BECOMES AN ‘UNDERCOVER BOSS’

Dave Rife, the owner of White Castle, is the latest head honcho to go undercover in his own company on “Undercover Boss,” and ET has your sneak peak!

Local eateries star in ‘Undercover Boss’

The middle-aged trainee serving White Castle hamburgers in Covington and Hamilton last July wasn’t a new employee after all. He was the “Undercover Boss.”

Dave Rife, an executive of the Columbus-based family-owned fast food chain, is the star of the episode that airs Sunday. It was shot in two area restaurants and in the Covington plant that prepares the tiny, square frozen hamburgers and cheeseburgers shipped to grocery stores.

In Covington, Rife did an overnight shift cooking and cleaning at the busy Third Street store near I-75.

“That place was jumping. Twice we got call-in orders for a couple hundred White Castles going to a wedding reception. And when I was leaving, about 2 a.m., there was a bride and groom in the dining room,” says Rife, nephew of CEO Bill Ingram.

At Hamilton’s new High Street restaurant, he worked lunch at the counter and griddle.

“They taught me the proper technique how to take burgers off the grill, and how to clean the stainless steel counters and most of the restaurant. Most of the team members (employees) do whatever it takes to makes sure our customers have a good experience,” Rife says.

“I met some really amazing people down there. Having worked with them, I understand why they’re so successful. They do a great job,” he says.

Rife encourages any company owner to go undercover for TV.

“We got some great insights into the day-to-day operation,” he says.

“Usually when the bosses come into a store, all the people are on their best behavior and everything is clean, to make a good impression. If you want to know the true reality, this is the way to do it,” he says.

Read the full story on Cincinnati

‘Undercover Boss’ works at Hamilton White Castle

Dave Rife found himself behind the counter of a White Castle restaurant for a second time. This time cameras were following him.

Rife, the executive of White Castle restaurants, was commissioned by the CBS reality television show, “Undercover Boss” and worked at multiple White Castle restaurants for 10 days in the month of June 2009. He said he had once worked at White Castle as an employee about 10 years prior to the filming.

“When I started my career with White Castle, I started behind that counter,” Rife said. “A lot of technology has changed but the basic job itself is the same.”

“I learned that there’s some opportunities for our company to capitalize on,” Rife said.

“I would call it an emotional roller coaster,” Rife said. “We have long days. I worked all three shifts, met some remarkable people. We covered a lot of ground.”

Read the full story on Middletown Journal

‘Undercover Boss’: 10 Management Lessons from 7-Eleven

Here are 10 Management Lessons from this week’s Undercover Boss according to bnet:

1. Think synergy.
2. Continuous improvement is key.
3. A fresh set of eyes can see missed opportunities.
4. Employees can inspire management.
5. Many great leaders started at the bottom.
6. Communications is always a challenge.
7. Replicate what works.
8. An army runs on infrastructure and logistics.
9. There are tricks to doing just about anything.
10. Engineers make great executives.

Analysis: 7-Eleven Gets Over $1.5 Million of Free Marketing from CBS’s Undercover Boss

The popular convenience store chain, 7-Eleven, made a big splash this past Sunday by receiving over $1.5 million in media value on one of CBS’s newest hit shows, Undercover Boss.  According to Front Row Analytics, industry leaders in media evaluation, 7-Eleven received $1,591,966 in media value through verbal mentions, signage, and uniform logos by a total of 65 sequences.

Read the full story on TV by the Numbers

“UNDERCOVER BOSS” CONTINUES TO POST STRONG RATINGS OPPOSITE THE OLYMPICS

“Undercover Boss” is Sunday’s Number One Entertainment Program

“Undercover Boss” Places Second in Time Period and Tops an Original Episode of “Desperate Housewives” in Viewers, Adults 18-49 and Adults 25-54

“The Amazing Race 16″ Posts Across-the-Board Gains From Last Week’s Premiere

CBS’s new reality hit, UNDERCOVER BOSS, continues to post strong ratings opposite the Olympics, placing second in its time period while THE AMAZING RACE 16 posted across-the-board increases from last week’s premiere, according to Nielsen preliminary live plus same day ratings for Sunday, Feb. 21.

UNDERCOVER BOSS was second in households (7.9/12), viewers (13.59m), adults 25-54 (5.8/12) and adults 18-49 (4.8/11).  UNDERCOVER BOSS was Sunday’s number one entertainment program and topped an original episode of “Desperate Housewives” in viewers (vs. 10.85m, +25%), adults 18-49 (vs. 3.7/08, +30%) and adults 25-54 (vs. 4.5/09, +29%).

THE AMAZING RACE 16 was second in households (5.2/08), viewers (9.09m), adults 25-54 (3.7/08) and tied for second in adults 18-49 (2.9/07, with FOX).  Compared to last week’s premiere, THE AMAZING RACE 16 was up +6% in adults 25-54 (from 3.5/08), +4% in adults 18-49 (2.8/07) and added +90,000 viewers (from 9.00m, +1%).

Source: CBS

Undercover Boss – 7-Eleven Videos

The CEO of 7-Eleven is on the front lines.

“Undercover” 7-Eleven CEO Uncovers a Gem

In an update to the 7-Eleven Undercover Boss episode, Joseph DePintoand and Igor Finkler were reunited on the Oprah Winfrey show, where DePinto handed Finkler the keys to his very own 7-Eleven store.

“If you are a leader, you must be an example. All your other employees must see you as a role leader. Otherwise, how can you ask them to do a good job, if you are not a good worker yourself. It’s a big responsibility.”

Finkler’s new store is being built in Richardson. He hopes to open it by late spring.

Source: CBS News

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