‘Undercover’ Boosts Brands?
YouGov’s BrandIndex examined three establishments featured on the hit program to learn if the exposure persuaded consumers that these were places they’d consider working for.
• 7-Eleven took a decent ride upward and has actually settled above where it was before the show aired.
• White Castle experienced a substantial leap over a three-week period, which has since tumbled close to pre-show levels.
• Hooters enjoyed a mild bump, only to settle back to its previous level.
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Local 7-Eleven official discusses reality show
NewSok talked to Jim Brown, CEO of Oklahoma’s 7-Eleven stores, which are separate from the Dallas-based chain, about his thought of the show:
“It resembled a one-hour commercial,” the chief executive said.
The two companies are remarkably dissimilar, he continued. At the end of the show, several employees were given opportunities within the company — in the marketing department or ownership of a new store — that they didn’t think were available.
“Our employees are taught about the opportunities on their very first day with the company,” Brown said. “We promote our operations management staff from within. The positions with the most responsibility are occupied by men and women who started with the company working in stores, including me.”
Read more: on NewSok.com
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‘Undercover Boss’: 10 Management Lessons from 7-Eleven
Here are 10 Management Lessons from this week’s Undercover Boss according to bnet:
- Think synergy.
- Continuous improvement is key.
- A fresh set of eyes can see missed opportunities.
- Employees can inspire management.
- Many great leaders started at the bottom.
- Communications is always a challenge.
- Replicate what works.
- An army runs on infrastructure and logistics.
- There are tricks to doing just about anything.
- Engineers make great executives.
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Analysis: 7-Eleven Gets Over $1.5 Million of Free Marketing from CBS’s Undercover Boss
The popular convenience store chain, 7-Eleven, made a big splash this past Sunday by receiving over $1.5 million in media value on one of CBS’s newest hit shows, Undercover Boss. According to Front Row Analytics, industry leaders in media evaluation, 7-Eleven received $1,591,966 in media value through verbal mentions, signage, and uniform logos by a total of 65 sequences.
Read the full story on TV by the Numbers
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Undercover Boss – 7-Eleven Videos
The CEO of 7-Eleven is on the front lines.
“Undercover” 7-Eleven CEO Uncovers a Gem
In an update to the 7-Eleven Undercover Boss episode, Joseph DePintoand and Igor Finkler were reunited on the Oprah Winfrey show, where DePinto handed Finkler the keys to his very own 7-Eleven store.
“If you are a leader, you must be an example. All your other employees must see you as a role leader. Otherwise, how can you ask them to do a good job, if you are not a good worker yourself. It’s a big responsibility.”
Finkler’s new store is being built in Richardson. He hopes to open it by late spring.
Source: CBS News
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7-Eleven Joe DePinto
Background:
Business: 7-Eleven is part of an international chain of convenience stores, primarily operating as a franchise. The US subsidiary of this Japanese firm has its headquarters in Downtown Dallas, Texas.
CEO: Before being appointed Chief Executive of 7-Eleven in 2005, DePinto was President of GameStop Corporation. He has also held executive positions at PepsiCo, Inc., and was the Chief Operating Officer of Thornton Oil Corporation. A native of Chicago, Ill., DePinto earned a bachelor’s degree in Engineering Management from the United States Military Academy at West Point, and a Master of Business Administration from the Kellogg School of Management at Northwestern University. He and his wife Ingrid and their four sons reside in Southlake, Texas.
Situations:
Day 1: A day in a 7-Eleven store in New York state. This specific store sells the most coffee of any 7-Eleven in the United States. DePinto attributes the success to Dolores, a 7-Eleven worker, who knows most of the customers by name and gives them a family feeling.
Day 2: A work day at a bakery that manufactures donuts and fritters sold at 7-Eleven stores. DePinto is paired with Phil, who is responsible for training, and who assigns him to place dough on a conveyor belt. DePinto struggles to keep up with the pace of the conveyor belt.
Day 3: A night shift in a 7-Eleven store in New York state. DePinto learns that the company’s policy on donating old food to charity is ignored. He also learns that Waqas, an immigrant from Pakistan, who works the graveyard shift so that he can attend college during the daytime perceives his job to be a dead end job.
Day 4: In a work day at a 7-Eleven store, DePinto makes a maintenance call to the store support center in Dallas. His request is placed as a lowest priority job, although DePinto thinks this should be a high priority, due to safety concerns and customers’ perception.
Day 5: DePinto is assigned to work with a delivery driver, Igor, to deliver product. DePinto is impressed with Igor’s loyalty to his job and his new country.
Lessons Learned:
- 7-Eleven HQ needs to reconnect with the field by better understanding the special needs of the franchisees and the people who work for them and for 7-Eleven.
- 7-Eleven needs to change the mind set of store employees from a “dead-end job” to a career opportunity, such as with Brian Dunn, the CEO of Best Buy, who started as a sales associate and was able to climb himself to the top.
Lessons Missed:
- While DePinto acknowledges Dolores contribution to the success of the local 7-Eleven, he does not look for a way to replicate her loyalty and her ability to create sense of family within other employees of 7-Eleven, or to find a way to keep hiring people like Dolores. “Hiring the right people” is a constant challenge for businesses, especially as big as 7-Eleven who usually hire low-pay workers. It is interesting to compare DePinto challenges with Nick Sarillo ones, from Nick’s Pizza & Pub, who is trying to grow his business while maintaining a low turnaround and high satisfaction among his young employees. Can a chain as big as 7-Eleven hire only what Sarillo calls “A+ Players”?
- DePinto wants to upgrade the priority of some of the maintenance calls, however no consideration has been made for the additional costs of such a change. There was also no mentioning of an appeal process to change the priority level of a maintenance call.
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