‘Undercover’ Boosts Brands?
YouGov’s BrandIndex examined three establishments featured on the hit program to learn if the exposure persuaded consumers that these were places they’d consider working for.
• 7-Eleven took a decent ride upward and has actually settled above where it was before the show aired.
• White Castle experienced a substantial leap over a three-week period, which has since tumbled close to pre-show levels.
• Hooters enjoyed a mild bump, only to settle back to its previous level.
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Local 7-Eleven official discusses reality show
NewSok talked to Jim Brown, CEO of Oklahoma’s 7-Eleven stores, which are separate from the Dallas-based chain, about his thought of the show:
“It resembled a one-hour commercial,” the chief executive said.
The two companies are remarkably dissimilar, he continued. At the end of the show, several employees were given opportunities within the company — in the marketing department or ownership of a new store — that they didn’t think were available.
“Our employees are taught about the opportunities on their very first day with the company,” Brown said. “We promote our operations management staff from within. The positions with the most responsibility are occupied by men and women who started with the company working in stores, including me.”
Read more: on NewSok.com
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Analysis: 7-Eleven Gets Over $1.5 Million of Free Marketing from CBS’s Undercover Boss
The popular convenience store chain, 7-Eleven, made a big splash this past Sunday by receiving over $1.5 million in media value on one of CBS’s newest hit shows, Undercover Boss. According to Front Row Analytics, industry leaders in media evaluation, 7-Eleven received $1,591,966 in media value through verbal mentions, signage, and uniform logos by a total of 65 sequences.
Read the full story on TV by the Numbers
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Undercover Boss – 7-Eleven Videos
The CEO of 7-Eleven is on the front lines.
“Undercover” 7-Eleven CEO Uncovers a Gem
In an update to the 7-Eleven Undercover Boss episode, Joseph DePintoand and Igor Finkler were reunited on the Oprah Winfrey show, where DePinto handed Finkler the keys to his very own 7-Eleven store.
“If you are a leader, you must be an example. All your other employees must see you as a role leader. Otherwise, how can you ask them to do a good job, if you are not a good worker yourself. It’s a big responsibility.”
Finkler’s new store is being built in Richardson. He hopes to open it by late spring.
Source: CBS News
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