TV Ratings: Golf, ‘Undercover Boss’ give CBS a Sunday win
As so often happens, CBS coverage of a popular sporting event carried over into primetime through much of the country and both bumped and boosted the network’s entire primetime lineup. In this case, it was ending of the Masters, which pushed 15 minutes into primetime and added luster to what would have already been a solid Sunday win for the network.
In the 9 p.m. hour, CBS’ “Undercover Boss” (and a bit of “The Amazing Race” for much of the country) did an 8.3/13 and a 4.0 demo rating. The first hour of ABC’s two-hour “Brothers & Sisters” had a 5.8/9 for second. NBC’s “Celebrity Apprentice” finished third, beating the 3.5/6 for FOX’s “Family Guy” and “American Dad,” which were second for the hour in the demo with a 2.9 rating.
Source: HitFix
CBS ‘Undercover Boss’ back on top as TV returns to normal

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CBS was bolstered by its unscripted programming. “Undercover Boss” was Sunday’s most-watched program and 11th for the week, averaging 13.51 million viewers, while “Survivor: Heroes vs. Villains,” was 14th averaging 12.12 million viewers and “The Amazing Race” was 21st, with 10.10 million viewers.
Source:
O.C. register
Undercover Boss Beats Celebrity Apprentice In Ratings
It turns out we’d rather watch our bosses work behind the scenes secretly than fire people publicly, even celebrities, as early ratings from Sunday night show Undercover Boss beating Celebrity Apprentice in the ratings. CBS appears to have a bona fide hit on its hands as it’s the clear winner this past Sunday night, beating it’s lead-in shows 60 Minutes and The Amazing Race, as well as everything else on the other networks.
Read the full story on Gather.
“UNDERCOVER BOSS” CONTINUES TO POST STRONG RATINGS OPPOSITE THE OLYMPICS
“Undercover Boss” is Sunday’s Number One Entertainment Program
“Undercover Boss” Places Second in Time Period and Tops an Original Episode of “Desperate Housewives” in Viewers, Adults 18-49 and Adults 25-54
“The Amazing Race 16″ Posts Across-the-Board Gains From Last Week’s Premiere
CBS’s new reality hit, UNDERCOVER BOSS, continues to post strong ratings opposite the Olympics, placing second in its time period while THE AMAZING RACE 16 posted across-the-board increases from last week’s premiere, according to Nielsen preliminary live plus same day ratings for Sunday, Feb. 21.
UNDERCOVER BOSS was second in households (7.9/12), viewers (13.59m), adults 25-54 (5.8/12) and adults 18-49 (4.8/11). UNDERCOVER BOSS was Sunday’s number one entertainment program and topped an original episode of “Desperate Housewives” in viewers (vs. 10.85m, +25%), adults 18-49 (vs. 3.7/08, +30%) and adults 25-54 (vs. 4.5/09, +29%).
THE AMAZING RACE 16 was second in households (5.2/08), viewers (9.09m), adults 25-54 (3.7/08) and tied for second in adults 18-49 (2.9/07, with FOX). Compared to last week’s premiere, THE AMAZING RACE 16 was up +6% in adults 25-54 (from 3.5/08), +4% in adults 18-49 (2.8/07) and added +90,000 viewers (from 9.00m, +1%).
Source: CBS

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