TV Ratings: Golf, ‘Undercover Boss’ give CBS a Sunday win

April 12, 2010 by admin · View Comments
Filed under: Ratings

As so often happens, CBS coverage of a popular sporting event carried over into primetime through much of the country and both bumped and boosted the network’s entire primetime lineup. In this case, it was ending of the Masters, which pushed 15 minutes into primetime and added luster to what would have already been a solid Sunday win for the network.

In the 9 p.m. hour, CBS’ “Undercover Boss” (and a bit of “The Amazing Race” for much of the country) did an 8.3/13 and a 4.0 demo rating. The first hour of ABC’s two-hour “Brothers & Sisters” had a 5.8/9 for second. NBC’s “Celebrity Apprentice” finished third, beating the 3.5/6 for FOX’s “Family Guy” and “American Dad,” which were second for the hour in the demo with a 2.9 rating.

Source: HitFix

Tags: Amazing Race, American Broadcasting Company, Brothers & Sisters, CBS, FamilyGuy, Fox Broadcasting Company, NBC, Television

TV Ratings: ‘Undercover Boss’ rules Easter Sunday for CBS

April 5, 2010 by admin · View Comments
Filed under: Ratings, Rotor-Rooter

A holiday Sunday led to yet another low-rated primetime, but CBS’ lineup still triumphed, led by America’s love for the second half-hour of “Undercover Boss.”
In the 9 p.m. hour, CBS got a 7.3/12 for “Undercover Boss,” which also did a 3.9 demo rating. We’re a bit amused that “Undercover Boss” leaps from a 6.6/11 to an 8.0/13 half-hour to half-hour, as viewers tune in for the tear-filled ending. ABC’s “Extreme Makeover: Home Edition” was up to a 5.2/9 in its second hour, better than the first hour of NBC’s “Celebrity Apprentice.” FOX was fourth with a repeat of “Family Guy” (2.7/4) and a new “Sons of Tucson” (1.9/3).

Source: HitFix

Tags: American Broadcasting Company, CBS, Extreme Makeover Home Edition, Family Guy, NBC, Sons of Tucson, Undercover Boss, United States

Undercover Boss – The Biggest New Hit

March 22, 2010 by admin · View Comments
Filed under: Undercover Boss News

The biggest new hit on television is a reality show that did not get a head start in the summer, that remained dormant for half the television season, that seemed to have little chance to appeal to younger viewers, and that had to face formidable competition not only from “Desperate Housewives” on ABC, but also from three straight weeks of the Winter Olympics on NBC.

But the evidence is irrefutable: “Undercover Boss” on CBS is — so far at least — the breakout hit of the year, with the largest audience, the strongest appeal to younger viewers and the best performance against the toughest competition.

And it’s on CBS, the network that usually steers the conversation away from the young-viewer ratings that the other networks emphasize. With “Undercover Boss,” CBS is bragging about those numbers. The first thing that Kelly Kahl, the network’s top program scheduler, mentions about the show is how well it has done in the “young demos.”

As Mr. Kahl put it: “I can’t remember an audience profile like this. It has over a 3 rating with men between 18 and 34. When have you seen that on CBS?”

So how did it happen? Read the story on NY Times