Great-Grandson of White Castle Creator Featured on CBS ‘Undercover Boss’
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Why would the head of the uber-successful White Castle burger chain risk public humiliation by going on the hit CBS TV show Undercover Boss, and possibly bungling even the simplest tasks?
“I wanted to get an honest look at what happens on the front lines,” says Dave Rife, the oldest member of the fourth generation of the family that originated White Castle, the world’s first fast-food hamburger chain, started by Rife’s great grandfather back in 1921.
Among the things Rife learned? That the individual restaurants could be managed better — there were incidents where too many employees had nothing to do and just stood around idly. He learned that even the simplest tasks, like taking a drive-through order, can be difficult.
But most important, he learned that many Americans truly care about their employers and are happy and dedicated to their jobs. They told him some very poignant stories about their lives when he was undercover. One woman who had been with White Castle more than 20 years confessed that she was concerned about her weight and health, and said it was the happiest day of her life, when, after the reveal, Rife set up a healthy living program for her. Another employee who was interested in food science had the initiative to concoct a burger sauce and let undercover Rife sample it. His resourcefulness was later rewarded with a scholarship. And a very engaging and supportive manager was given financial support for the special needs of his beloved son. Viewers find it almost impossible to watch this show with dry eyes.
Read the full story on AOL.
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