‘Undercover Boss’ works at Hamilton White Castle
Dave Rife found himself behind the counter of a White Castle restaurant for a second time. This time cameras were following him.
Rife, the executive of White Castle restaurants, was commissioned by the CBS reality television show, “Undercover Boss” and worked at multiple White Castle restaurants for 10 days in the month of June 2009. He said he had once worked at White Castle as an employee about 10 years prior to the filming.
“When I started my career with White Castle, I started behind that counter,” Rife said. “A lot of technology has changed but the basic job itself is the same.”
“I learned that there’s some opportunities for our company to capitalize on,” Rife said.
“I would call it an emotional roller coaster,” Rife said. “We have long days. I worked all three shifts, met some remarkable people. We covered a lot of ground.”
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“UNDERCOVER BOSS” CONTINUES TO POST STRONG RATINGS OPPOSITE THE OLYMPICS
“Undercover Boss” is Sunday’s Number One Entertainment Program
“Undercover Boss” Places Second in Time Period and Tops an Original Episode of “Desperate Housewives” in Viewers, Adults 18-49 and Adults 25-54
“The Amazing Race 16″ Posts Across-the-Board Gains From Last Week’s Premiere
CBS’s new reality hit, UNDERCOVER BOSS, continues to post strong ratings opposite the Olympics, placing second in its time period while THE AMAZING RACE 16 posted across-the-board increases from last week’s premiere, according to Nielsen preliminary live plus same day ratings for Sunday, Feb. 21.
UNDERCOVER BOSS was second in households (7.9/12), viewers (13.59m), adults 25-54 (5.8/12) and adults 18-49 (4.8/11). UNDERCOVER BOSS was Sunday’s number one entertainment program and topped an original episode of “Desperate Housewives” in viewers (vs. 10.85m, +25%), adults 18-49 (vs. 3.7/08, +30%) and adults 25-54 (vs. 4.5/09, +29%).
THE AMAZING RACE 16 was second in households (5.2/08), viewers (9.09m), adults 25-54 (3.7/08) and tied for second in adults 18-49 (2.9/07, with FOX). Compared to last week’s premiere, THE AMAZING RACE 16 was up +6% in adults 25-54 (from 3.5/08), +4% in adults 18-49 (2.8/07) and added +90,000 viewers (from 9.00m, +1%).
Source: CBS
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“Undercover” 7-Eleven CEO Uncovers a Gem
In an update to the 7-Eleven Undercover Boss episode, Joseph DePintoand and Igor Finkler were reunited on the Oprah Winfrey show, where DePinto handed Finkler the keys to his very own 7-Eleven store.
“If you are a leader, you must be an example. All your other employees must see you as a role leader. Otherwise, how can you ask them to do a good job, if you are not a good worker yourself. It’s a big responsibility.”
Finkler’s new store is being built in Richardson. He hopes to open it by late spring.
Source: CBS News
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