‘Undercover Boss’ teaches a valuable management lesson
MBA lesson coming from Business Matters:
At Hooters the CEO saw a manager abuse the serving staff, and at White Castle, the CEO observed the lack of teamwork that existed at many of the restaurants. Additionally, White Castle CEO David Rite saw how policies and procedures imposed by his top staff just did not work in practice.
The lesson is that for the CEO, your perception of the business is vastly different from that of your employees. Further, the problems you think staff is having are a whole lot different than their actual problems. In one case, a manager at Hooters thought he was doing a great job because he was making his sales numbers, but his staff despised him and morale was in decline.
It is amazing to me to see entrepreneurs who conduct their regular visits to various parts of their operation, see everything looking great and staff appearing so happy, then leave thinking everything is going well. However, management knew the owner was going to visit, so of course the place was cleaned up and everyone was on their best behavior.
UNDERCOVER BOSS “White Castle” Episode 4 Preview
Watch a sneak peek of the new episode of UNDERCOVER BOSS “White Castle” Episode 4 which airs Sunday, Feb. 28 (9:00-10:00 PM, ET/PT) on the CBS Television Network.
Episode Synopsis: UNDERCOVER BOSS “White Castle” Episode 4 – Dave Rife, the owner of White Castle, goes undercover in his own company where he accidentally ruins thousands of hamburger buns after mishandling equipment in one of his bakeries, and also discovers low morale among his employees at a local factory, on UNDERCOVER BOSS, Sunday, Feb. 28 (9:00-10:00 PM, ET/PT) on the CBS Television Network.
Read more: UNDERCOVER BOSS “White Castle” Episode 4 (David Rife – CEO) | Daemon’s TV
VIDEO: WHITE CASTLE OWNER BECOMES AN ‘UNDERCOVER BOSS’
Dave Rife, the owner of White Castle, is the latest head honcho to go undercover in his own company on “Undercover Boss,” and ET has your sneak peak!
‘Undercover Boss’ works at Hamilton White Castle
Dave Rife found himself behind the counter of a White Castle restaurant for a second time. This time cameras were following him.
Rife, the executive of White Castle restaurants, was commissioned by the CBS reality television show, “Undercover Boss” and worked at multiple White Castle restaurants for 10 days in the month of June 2009. He said he had once worked at White Castle as an employee about 10 years prior to the filming.
“When I started my career with White Castle, I started behind that counter,” Rife said. “A lot of technology has changed but the basic job itself is the same.”
“I learned that there’s some opportunities for our company to capitalize on,” Rife said.
“I would call it an emotional roller coaster,” Rife said. “We have long days. I worked all three shifts, met some remarkable people. We covered a lot of ground.”
Read the full story on Middletown Journal

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