VIDEO: WHITE CASTLE OWNER BECOMES AN ‘UNDERCOVER BOSS’
Dave Rife, the owner of White Castle, is the latest head honcho to go undercover in his own company on “Undercover Boss,” and ET has your sneak peak!
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‘Undercover Boss’ works at Hamilton White Castle
Dave Rife found himself behind the counter of a White Castle restaurant for a second time. This time cameras were following him.
Rife, the executive of White Castle restaurants, was commissioned by the CBS reality television show, “Undercover Boss” and worked at multiple White Castle restaurants for 10 days in the month of June 2009. He said he had once worked at White Castle as an employee about 10 years prior to the filming.
“When I started my career with White Castle, I started behind that counter,” Rife said. “A lot of technology has changed but the basic job itself is the same.”
“I learned that there’s some opportunities for our company to capitalize on,” Rife said.
“I would call it an emotional roller coaster,” Rife said. “We have long days. I worked all three shifts, met some remarkable people. We covered a lot of ground.”
Read the full story on Middletown Journal
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