Analysis: 7-Eleven Gets Over $1.5 Million of Free Marketing from CBS’s Undercover Boss

February 23, 2010 by admin · View Comments
Filed under: 7-Eleven 

The popular convenience store chain, 7-Eleven, made a big splash this past Sunday by receiving over $1.5 million in media value on one of CBS’s newest hit shows, Undercover Boss.  According to Front Row Analytics, industry leaders in media evaluation, 7-Eleven received $1,591,966 in media value through verbal mentions, signage, and uniform logos by a total of 65 sequences.

Undercover Boss CBS 7-Eleven

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