Undercover Boss MBA » Executive Branch http://undercoverbossmba.com MBA's lessons learned from CBS's Undercover Boss Tue, 15 Feb 2011 20:15:47 +0000 en hourly 1 http://wordpress.org/?v=3.0.5 ‘Undercover’ Boosts Brands? http://undercoverbossmba.com/undercover-boosts-brands http://undercoverbossmba.com/undercover-boosts-brands#comments Sun, 25 Apr 2010 21:13:47 +0000 admin http://undercoverbossmba.com/?p=113 YouGov’s BrandIndex examined three establishments featured on the hit program to learn if the exposure persuaded consumers that these were places they’d consider working for.

• 7-Eleven took a decent ride upward and has actually settled above where it was before the show aired.

• White Castle experienced a substantial leap over a three-week period, which has since tumbled close to pre-show levels.

• Hooters enjoyed a mild bump, only to settle back to its previous level.

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WHITECASTLE_CHART.jpg

HOOTERS_CHART.jpg

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