Local eateries star in ‘Undercover Boss’
The middle-aged trainee serving White Castle hamburgers in Covington and Hamilton last July wasn’t a new employee after all. He was the “Undercover Boss.”
Dave Rife, an executive of the Columbus-based family-owned fast food chain, is the star of the episode that airs Sunday. It was shot in two area restaurants and in the Covington plant that prepares the tiny, square frozen hamburgers and cheeseburgers shipped to grocery stores.
In Covington, Rife did an overnight shift cooking and cleaning at the busy Third Street store near I-75.
“That place was jumping. Twice we got call-in orders for a couple hundred White Castles going to a wedding reception. And when I was leaving, about 2 a.m., there was a bride and groom in the dining room,” says Rife, nephew of CEO Bill Ingram.
At Hamilton’s new High Street restaurant, he worked lunch at the counter and griddle.
“They taught me the proper technique how to take burgers off the grill, and how to clean the stainless steel counters and most of the restaurant. Most of the team members (employees) do whatever it takes to makes sure our customers have a good experience,” Rife says.
“I met some really amazing people down there. Having worked with them, I understand why they’re so successful. They do a great job,” he says.
Rife encourages any company owner to go undercover for TV.
“We got some great insights into the day-to-day operation,” he says.
“Usually when the bosses come into a store, all the people are on their best behavior and everything is clean, to make a good impression. If you want to know the true reality, this is the way to do it,” he says.
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