Undercover Boss – The Biggest New Hit
The biggest new hit on television is a reality show that did not get a head start in the summer, that remained dormant for half the television season, that seemed to have little chance to appeal to younger viewers, and that had to face formidable competition not only from “Desperate Housewives” on ABC, but also from three straight weeks of the Winter Olympics on NBC.
But the evidence is irrefutable: “Undercover Boss” on CBS is — so far at least — the breakout hit of the year, with the largest audience, the strongest appeal to younger viewers and the best performance against the toughest competition.
And it’s on CBS, the network that usually steers the conversation away from the young-viewer ratings that the other networks emphasize. With “Undercover Boss,” CBS is bragging about those numbers. The first thing that Kelly Kahl, the network’s top program scheduler, mentions about the show is how well it has done in the “young demos.”
As Mr. Kahl put it: “I can’t remember an audience profile like this. It has over a 3 rating with men between 18 and 34. When have you seen that on CBS?”
So how did it happen? Read the story on NY Times
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“UNDERCOVER BOSS” CONTINUES TO POST STRONG RATINGS OPPOSITE THE OLYMPICS
“Undercover Boss” is Sunday’s Number One Entertainment Program
“Undercover Boss” Places Second in Time Period and Tops an Original Episode of “Desperate Housewives” in Viewers, Adults 18-49 and Adults 25-54
“The Amazing Race 16″ Posts Across-the-Board Gains From Last Week’s Premiere
CBS’s new reality hit, UNDERCOVER BOSS, continues to post strong ratings opposite the Olympics, placing second in its time period while THE AMAZING RACE 16 posted across-the-board increases from last week’s premiere, according to Nielsen preliminary live plus same day ratings for Sunday, Feb. 21.
UNDERCOVER BOSS was second in households (7.9/12), viewers (13.59m), adults 25-54 (5.8/12) and adults 18-49 (4.8/11). UNDERCOVER BOSS was Sunday’s number one entertainment program and topped an original episode of “Desperate Housewives” in viewers (vs. 10.85m, +25%), adults 18-49 (vs. 3.7/08, +30%) and adults 25-54 (vs. 4.5/09, +29%).
THE AMAZING RACE 16 was second in households (5.2/08), viewers (9.09m), adults 25-54 (3.7/08) and tied for second in adults 18-49 (2.9/07, with FOX). Compared to last week’s premiere, THE AMAZING RACE 16 was up +6% in adults 25-54 (from 3.5/08), +4% in adults 18-49 (2.8/07) and added +90,000 viewers (from 9.00m, +1%).
Source: CBS
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