Marist alumnus is ‘Undercover Boss’ on season finale
Chris McCann, president and CEO of 1-800-flowers.com and a 1983 graduate of Marist College, goes undercover during the season finale of the CBS television show “Undercover Boss” on Sunday.
McCann’s turn on the show features an unexpected twist when his true identity is discovered by one of his employees.
“I am so grateful for CBS providing me with this exceptional opportunity,” McCann said in a prepared statement. “The opportunity to experience our company at all levels makes me a stronger leader and enables 1-800-flowers.com to continue to be the best in the business. Also, the show reaffirmed my appreciation for all our employees and their hard work — they are invaluable to us in our mission to help deliver smiles every day.”
Read the full story on Poughkeepsie Journal
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Undercover Boss – The Biggest New Hit
The biggest new hit on television is a reality show that did not get a head start in the summer, that remained dormant for half the television season, that seemed to have little chance to appeal to younger viewers, and that had to face formidable competition not only from “Desperate Housewives” on ABC, but also from three straight weeks of the Winter Olympics on NBC.
But the evidence is irrefutable: “Undercover Boss” on CBS is — so far at least — the breakout hit of the year, with the largest audience, the strongest appeal to younger viewers and the best performance against the toughest competition.
And it’s on CBS, the network that usually steers the conversation away from the young-viewer ratings that the other networks emphasize. With “Undercover Boss,” CBS is bragging about those numbers. The first thing that Kelly Kahl, the network’s top program scheduler, mentions about the show is how well it has done in the “young demos.”
As Mr. Kahl put it: “I can’t remember an audience profile like this. It has over a 3 rating with men between 18 and 34. When have you seen that on CBS?”
So how did it happen? Read the story on NY Times
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‘Undercover Boss’ Spurs Waste Management New-Customer Inquiries
Waste Management Inc.’s president is learning that reality-television shows may be one man’s trash TV and another’s public-relations treasure.
Hits to the Houston-based company’s new-customer and career Web links surged after Lawrence O’Donnell, who is also chief operating officer, appeared on the CBS Corp. program “Undercover Boss” following the Feb. 7 Super Bowl.
“We got new business from customers who’ve said, ‘Wow, that’s the kind of company we want to do business with,’” O’Donnell said in an interview. “And you know, at first I said there’s no way I would do it.”
Waste Management saw a more-than-threefold jump in hits on its online “Become a Customer” Web link in the four days after the broadcast, compared with recent daily averages, Lynn Brown, vice president of corporate communications, said in an e-mail. Traffic to the company Web site’s Careers page almost doubled and inbound e-mails climbed 112 percent, she said.
Read the full story on Business Week.
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