Bad economy boosts CBS hit ‘Undercover Boss’
Phil Rosenthal from the Chicago Tribune shares some of his business thoughts on Undercover Boss; here are the highlights:
A significant number of the 38.6 million viewers who got a taste of “Boss” after the Super Bowl came back for more the next three Sundays. The most recent episode — featuring the head of White Castle working menial jobs in his restaurants, a company bakery and a frozen food plant — drew more than 15 million viewers opposite Vancouver’s Closing Ceremony.
But the true lure simply may be the way “Undercover Boss” demonstrates that, as hard as the executives think they work, those under them work just as hard or harder with less compensation and less support, a message that can’t help but resonate.
“The principle of the boss who doesn’t really know what it’s like on the front line is a principle that is strong,” Stephen Lambert, the show’s executive producer, told a group of reporters a few weeks back.
The most understandable but least satisfying aspect of the program is that no one has gotten fired for what they have said or done in front of the CEOs. The boss of Hooters, for example, was inexplicably forgiving to a manager who demeaned his wait staff in a variety of galling ways on camera. He wasn’t even written up on camera.
“The reward, punishment and future course of action for the employees is determined by the chief executives at the participating companies,” CBS spokesman Chris Ender explained, although producers have editorial control.
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UNDERCOVER BOSS “White Castle” Episode 4 Preview
Watch a sneak peek of the new episode of UNDERCOVER BOSS “White Castle” Episode 4 which airs Sunday, Feb. 28 (9:00-10:00 PM, ET/PT) on the CBS Television Network.
Episode Synopsis: UNDERCOVER BOSS “White Castle” Episode 4 – Dave Rife, the owner of White Castle, goes undercover in his own company where he accidentally ruins thousands of hamburger buns after mishandling equipment in one of his bakeries, and also discovers low morale among his employees at a local factory, on UNDERCOVER BOSS, Sunday, Feb. 28 (9:00-10:00 PM, ET/PT) on the CBS Television Network.
Read more: UNDERCOVER BOSS “White Castle” Episode 4 (David Rife – CEO) | Daemon’s TV
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Analysis: 7-Eleven Gets Over $1.5 Million of Free Marketing from CBS’s Undercover Boss
The popular convenience store chain, 7-Eleven, made a big splash this past Sunday by receiving over $1.5 million in media value on one of CBS’s newest hit shows, Undercover Boss. According to Front Row Analytics, industry leaders in media evaluation, 7-Eleven received $1,591,966 in media value through verbal mentions, signage, and uniform logos by a total of 65 sequences.
Read the full story on TV by the Numbers
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“UNDERCOVER BOSS” CONTINUES TO POST STRONG RATINGS OPPOSITE THE OLYMPICS
“Undercover Boss” is Sunday’s Number One Entertainment Program
“Undercover Boss” Places Second in Time Period and Tops an Original Episode of “Desperate Housewives” in Viewers, Adults 18-49 and Adults 25-54
“The Amazing Race 16″ Posts Across-the-Board Gains From Last Week’s Premiere
CBS’s new reality hit, UNDERCOVER BOSS, continues to post strong ratings opposite the Olympics, placing second in its time period while THE AMAZING RACE 16 posted across-the-board increases from last week’s premiere, according to Nielsen preliminary live plus same day ratings for Sunday, Feb. 21.
UNDERCOVER BOSS was second in households (7.9/12), viewers (13.59m), adults 25-54 (5.8/12) and adults 18-49 (4.8/11). UNDERCOVER BOSS was Sunday’s number one entertainment program and topped an original episode of “Desperate Housewives” in viewers (vs. 10.85m, +25%), adults 18-49 (vs. 3.7/08, +30%) and adults 25-54 (vs. 4.5/09, +29%).
THE AMAZING RACE 16 was second in households (5.2/08), viewers (9.09m), adults 25-54 (3.7/08) and tied for second in adults 18-49 (2.9/07, with FOX). Compared to last week’s premiere, THE AMAZING RACE 16 was up +6% in adults 25-54 (from 3.5/08), +4% in adults 18-49 (2.8/07) and added +90,000 viewers (from 9.00m, +1%).
Source: CBS
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“Undercover” 7-Eleven CEO Uncovers a Gem
In an update to the 7-Eleven Undercover Boss episode, Joseph DePintoand and Igor Finkler were reunited on the Oprah Winfrey show, where DePinto handed Finkler the keys to his very own 7-Eleven store.
“If you are a leader, you must be an example. All your other employees must see you as a role leader. Otherwise, how can you ask them to do a good job, if you are not a good worker yourself. It’s a big responsibility.”
Finkler’s new store is being built in Richardson. He hopes to open it by late spring.
Source: CBS News
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