Undercover Boss – The Biggest New Hit
The biggest new hit on television is a reality show that did not get a head start in the summer, that remained dormant for half the television season, that seemed to have little chance to appeal to younger viewers, and that had to face formidable competition not only from “Desperate Housewives” on ABC, but also from three straight weeks of the Winter Olympics on NBC.
But the evidence is irrefutable: “Undercover Boss” on CBS is — so far at least — the breakout hit of the year, with the largest audience, the strongest appeal to younger viewers and the best performance against the toughest competition.
And it’s on CBS, the network that usually steers the conversation away from the young-viewer ratings that the other networks emphasize. With “Undercover Boss,” CBS is bragging about those numbers. The first thing that Kelly Kahl, the network’s top program scheduler, mentions about the show is how well it has done in the “young demos.”
As Mr. Kahl put it: “I can’t remember an audience profile like this. It has over a 3 rating with men between 18 and 34. When have you seen that on CBS?”
So how did it happen? Read the story on NY Times
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Producer has plan to keep ‘Undercover Boss’ going
- Image by Getty Images via Daylife
A lot of people who work in or write about the television industry were, to put it mildly, surprised when CBS scheduled the premiere of “Undercover Boss” after the Super Bowl.
Well, it turns out that the folks at CBS knew what they were doing. “Undercover Boss” is the surprise hit of the season.
On Sunday, the fourth episode was the second-most-watched show of the night, trailing only the final night of the Winter Olympics. And the second half-hour of “Boss” actually beat the Olympics among the all-important 18-49 demographic.
The biggest question at this point is: How will the producers be able to keep this going? Now that “Undercover Boss” is a hit, how will they be able to keep up the pretense?
Now that tens of millions of people have seen the show, you’d think it would be far more difficult for the boss to show up, trailed by a camera crew, and not be instantly identifiable.
“That will be something that we have to address,” said executive producer Stephen Lambert. “We’ve got a number of ideas how we’re going to deal with that, which aren’t necessarily ideas that I think are good for me to articulate now.”
Read the full story on Desert News.
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“Undercover Boss” Post Strong Ratings Sunday
“Undercover Boss” continued its streak as an adults 18-49 phenomenon Sunday, posting a strong 5.1 adults 18-49 rating against the closing ceremonies of the Winter Olympics.
The show, which averaged 15.1 million viewers, actually topped the Olympics in the demo from 9:30-10PM with a whopping 5.6. On the whole, though, the Olympics still gave NBC a victory for the night, averaging a 5.4 demo rating with 20.5 million viewers.
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