TV Ratings: Golf, ‘Undercover Boss’ give CBS a Sunday win

April 12, 2010 by admin
Filed under: Ratings 
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As so often happens, CBS coverage of a popular sporting event carried over into primetime through much of the country and both bumped and boosted the network’s entire primetime lineup. In this case, it was ending of the Masters, which pushed 15 minutes into primetime and added luster to what would have already been a solid Sunday win for the network.

In the 9 p.m. hour, CBS’ “Undercover Boss” (and a bit of “The Amazing Race” for much of the country) did an 8.3/13 and a 4.0 demo rating. The first hour of ABC’s two-hour “Brothers & Sisters” had a 5.8/9 for second. NBC’s “Celebrity Apprentice” finished third, beating the 3.5/6 for FOX’s “Family Guy” and “American Dad,” which were second for the hour in the demo with a 2.9 rating.

Source: HitFix

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