Undercover Boss – The Biggest New Hit
The biggest new hit on television is a reality show that did not get a head start in the summer, that remained dormant for half the television season, that seemed to have little chance to appeal to younger viewers, and that had to face formidable competition not only from “Desperate Housewives” on ABC, but also from three straight weeks of the Winter Olympics on NBC.
But the evidence is irrefutable: “Undercover Boss” on CBS is — so far at least — the breakout hit of the year, with the largest audience, the strongest appeal to younger viewers and the best performance against the toughest competition.
And it’s on CBS, the network that usually steers the conversation away from the young-viewer ratings that the other networks emphasize. With “Undercover Boss,” CBS is bragging about those numbers. The first thing that Kelly Kahl, the network’s top program scheduler, mentions about the show is how well it has done in the “young demos.”
As Mr. Kahl put it: “I can’t remember an audience profile like this. It has over a 3 rating with men between 18 and 34. When have you seen that on CBS?”
So how did it happen? Read the story on NY Times
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